Highgrade Carpet & Upholstery Care has joined forces with antimicrobial specialists BioCote to offer retailers an advanced cleaning treatment that will dramatically improve in-store hygiene practices and reduce the risk of cross contamination from harmful bacteria like MRSA and E.coli.
The partnership means Highgrade now combines BioCote’s unique silver ion technology in conjunction with stain protection to treat any new or existing carpets and upholstery. BioCote is proven through independent laboratory testing to reduce bacteria levels by up to 99.99%.
Bryan Cooper, MD at Highgrade, commented: “Carpets and soft furnishings are breeding grounds for a wide range of bacteria like MRSA, E.coli, Salmonella and Legionella, particularly in retail outlets which have a high footfall. Strict cleaning measures are therefore vital to reduce the risk of cross contamination and consequently the risk that your customers or staff may be infected.
“Unfortunately, cleaning alone is not sufficient to kill bacteria. At Highgrade we recognise this and as part of our commitment to raise the bar in the industry, we wanted to offer our customers an advanced service that comes as standard. Teaming up with BioCote does exactly that. The silver ion technology helps fight against the growth of bacteria and other microbes to produce a cleaner, safer and more hygienic environment for our customers businesses. Not only can Highgrade handle all your cleaning requirements, but we can also work in conjunction with your current cleaning contractors to do this.”
BioCote is the global leader in antimicrobial technology, which is widely used in hygiene critical environments such as the healthcare and food industries and is becoming increasingly popular in other industries as bacterial contamination tops the news agenda and moves up the corporate agenda.
Utilising the power of silver ions that bind with bacteria and disrupt their normal functioning so they die, as they are unable to reproduce, BioCote can be adopted at the manufacturing stage, providing built-in protection for the expected lifetime of a product, including carpets and soft furnishings. Highgrade is the first company in the UK to be able to apply BioCote technology retrospectively, giving the company a competitive advantage.
Graham Harvey, Commercial Director at BioCote, said: “Over the years, Highgrade Carpets & Upholstery Care has been praised by many of the major high street retailers, including John Lewis, Harrods, Liberty and Selfridges.
“We are delighted to be working with them. The partnership will enable the company to set the benchmark for carpet and soft furnishing treatments, offering its customers an extremely unique opportunity to make significant improvements to their existing hygiene practices.”
20 May 2010
BioCote® proven to work in real-life environments.
As experts in our field, BioCote Ltd is leading the way in research and evidence-based studies to demonstrate the antimicrobial performance of BioCote® protected products not only in lab tests but also in real life environments.
